Samsung’s Family Hub refrigerators will be getting a software update in the US that will bring what they call “promotions and curated advertisements.” Basically what they are saying is ads will be coming to your fridges soon.

Samsung gave Android Authority a statement, and here is what they said:

Samsung is committed to innovation and enhancing every day value for our home appliance customers. As part of our ongoing efforts to strengthen that value, we are conducting a pilot program to offer promotions and curated advertisements on certain Samsung Family Hub refrigerator models in the U.S. market.

As a part of this pilot program, Family Hub refrigerators in the U.S. will receive an over-the-network (OTN) software update with Terms of Service (T&C) and Privacy Notice (PN). Advertising will appear on certain Family Hub refrigerator Cover Screens. The Cover Screen appears when a Family Hub screen is idle. Ad design format may change depending on Family Hub personalization options for the Cover Screen, and advertising will not appear when Cover Screen displays Art Mode or picture albums.

Advertisements can be dismissed on the Cover Screens where ads are shown, meaning that specific ads will not appear again during the campaign period.

All of this makes me wonder if refrigerators with screens are a bad idea to buy. Because the companies that make them can show whatever they want on them!

What do you think of Samsung’s choice? Will you be getting a smart fridge with a screen ever? Let us know in the comments!

Samsung is adding ads to its fridges!

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