All the new features for creators on YouTube

Made On YouTube is an annual event that is focused on creators. This year’s event gave us new tools, monetization, AI, and short updates. Going into this event, we saw some new trends with things like AI adoption, Shorts growth, and live streaming evolution.

Major Announcements & New Features

Studio & Creator Tools

We got a new “Ask Studio” chatbot, which is meant to help creators create better content, title A/B testing, auto-dubbing, lip-synced dubs, a new inspiration tab, and a likeness detector for unauthorized content.

Shorts & AI Tools

We also got to see the next generation of AI tools with the Veo 3 model being built into Shorts, allowing new features like motion transfer and text-to-object insertion. Other AI features also include edit with AI and speech-to-song remixing.

YouTube Live

Since YouTube Live is blowing up, it now gets new features like the ability to simultaneously record in horizontal and vertical dimensions, Minigame integration, AI-powered highlights, new ad formats, and live interaction features.

Monetization & Brand Partnerships

Shorts will now get monetization, brand deals, and product tagging. There are also auto timestamps for product mentions and the expansion of YouTube Shopping.

Other Features

Other new features include AI tools for podcasters, like audio-to-video conversion and clip suggestions. Another one is enhanced analytics and trend insights.

Implications for Creators

All these new features will help reduce friction in content production and also increase reach through localization. But also, the new things could create risks of AI reliance and content saturation. It’s basically new monetization opportunities vs. competition.

Challenges & Considerations

All of this could also make Global accessibility and language support worse, and also raise ethical issues like likeness detection and deepfakes. Quality control, moderation, and learning curves for adopting new tools could also be a downside.

Examples

You might not have noticed, but creators have already started using new tools like Veo 3 and auto dubbing, and you will also see the other new features used soon.

These features could either help or discourage productivity in creators, and we should all see what changes start happening in the YouTube community.

Which new feature excites you the most and why? How do you think AI tools will change content creation on YouTube? Are there features you wish YouTube had introduced at this event? Let us know all about your answers in the comments!

Images from Google/YouTube